6 Game-Changing Tactics For Female Small Business Owners And Entrepreneurs Who Are Wanting to Build a Successful Business (Solo or Partnership) in 2025 

When I first started college, there was no way you could tell me I would end up where I’m at in my career. It took me 9 years to get my undergrad - I basically majored in everything except marketing.

It wasn’t until after I got my MBA in Marketing (lol) that I actually had a desire to do marketing. When I landed my first “real” job, it was a part-time social media position that I responded to on Craigslist. I went into the interview for that part-time job, and I walked out with a full-time salaried position. Within just a couple of years, we started to grow an average of 30%+ YoY.

That company was a relationship company, and fortunately, I did have a passion for psychology that helped me fit into the dynamic (psychology was one of my many attempted majors). I really owe much of my career to the owners. I’ve spent 8 years with them, and it’s shaped who I am as a business owner for the better.

Before I worked for them, I basically quit every place that I worked at within 6-18 months, religiously. To this day, after over 250+++ job applications, they are still the only people who have ever taken a chance on me and invited me for an interview.

My prior jobs were: a salon floor manager/key holder (at two different salons), a retail makeup artist, a tennis professional at like 4 different tennis clubs, a school tennis coach, an au pair, home cook, house cleaner, and etc..

Truly, the only industry that I do not have some sort of experience with is actually working INSIDE of a restaurant. Restaurant employees are built differently. I am not the one.

I used to be embarrassed about the fact that I never held a job very long.

The same way I was embarrassed about how long it took me to graduate with my bachelors. Now, I see the experience and extensive classes as a deeper understanding of how the world around me functions and thrives.

I also recognize that I was never meant to be an employee, just like I was never meant to have a straight path to success. I had to learn the hard way - take the long way - to be able to do what I am able to do today for my clients.

One thing I certainly noticed over the years is that I never felt like I could get valuable information on small business topics in one place - I had to scour the internet. 

In this article, I am going to share 6 game-changing tactics for female small business owners and entrepreneurs who are wanting to build a successful business (solo or partnership) in 2025 and beyond.

I want to save you time and add value to your business, so here are some topics that talk about: 

1. Avoiding Burnout & Aligning Authentically

2. Limiting beliefs and a coachable mindset

3. Your niche will scale you. Period.

4. Consistency will be why you succeed or fail.

5. Marketing a Small Business (especially marketing for women)

6. Systems & Operations for female-owned small businesses

#1 The most important thing you can do for your business is align your personal and professional values, wants, and expectations. 

Forgiving yourself is a must, and ultimately, putting your self first is crucial for long-term success, too. But, being able to consistently show up for yourself and your business will help you maintain a steady work flow where you deliver consistent, high-value content, products and services to your clients. This strategy for life  will prove better in the long run (and the short!) for your personal and professional lives.

Put it this way, when you do something consistently, your body, your mind, your spirit - they all know what to expect, so trust is built. AND - your clients, search engines, and answer engines, all build trust and value with you, too.

So whether it is your work or your self, prioritize balance by exploring your expectations, setting flexible boundaries, learn your signs of burnout/overflow, and learn your signs of joy/natural productivity. It is better to take a break, and be able to show up tomorrow, than to push through and crash out.

[Side note] I want to keep it in the theme of authenticity, openness and shamelessness… There are definitely two sides of me, and I think it’s important to normalize that you can be successful - and you can still be a human being.

Most days I am quite productive professionally. Others, my productivity comes in a different form - being with my self, my family, or my friends. However, the consistency is there, and I am always doing my best to keep moving forward.

#2 Limiting Beliefs Will Hold You Back

The biggest professional mistake I made in my 20s was thinking that teaching tennis was not an actual career. I would’ve made 6 figures from age 21, with no college debt or actual debt, had I not had a limiting belief that there was something wrong with “just” teaching tennis.

Limiting beliefs are something I have recognized for years, but I only in recent years had learned the actual name of them. Growing up, there was a name for Limiting Beliefs that my father used to describe the way they prevent us from soaring, but I am unwilling to type it on the internet.

I bring up limiting beliefs in an article about entrepreneurship and business ownership, because your business is personal. It’s a reflection of everything in your life. And - if you start a business before you have unearthed some of your foundational limiting beliefs and the narratives that you tell yourself, you most likely will not succeed. There’s a reason we did a whole podcast episode on atrocious confidence.

Here are some examples of limiting beliefs when it comes to your career and entrepreneurship:

1. If I do X for a career, it’s not a real career.

2. I need a college degree to be successful (excluding professional careers, clearly).

3. No one will pay me over $x amount per hour.

4. I don’t have time to start a business.

5. I don’t have a budget so I cannot market my business.

6. I can only only work with “x” group/type/amount of people

7. What will so-and-so think?

I’m here to tell you, tell my younger self, tell my current self, tell my son, tell everyone that I know……. YOU CAN DO ANYTHING YOU WANT; YOU HAVE TIME FOR ANYTHING YOU MAKE TIME FOR! But - you absolutely, positively cannot do everything all at once.

#3 Your Niche is Your Greatest Source of New Clients and Referrals

We don’t talk enough about niches in general, and many of us are actually taught to broaden our market due to a scarcity mindset. Think about it this way - we know that besides our email lists, referrals are the single best way to secure lasting clients.

Birds of a feather fly together.

So - why would you NOT focus on your niche? If you build a niche clientele of 20 people, and each of them refers to one person, and you close on a minimum of 50% of those meetings… you’ve just built a sustainable client flow with no extra costs to you.

When you make one person happy, you create a ripple effect that goes beyond their success and flows into yours.

#4 Consistency Will Be The Reason You Succeed - or Fail

It’s wildly simple. Let me take it back to rule #1 - aligning your personal and professional values. You have to find a flow that works for you.

You can’t start then stop. You can’t run, then stop for rest. If you run, you have to use walking as your resting state.

The biggest reason we fail to drive the results they want has nothing to do with having the right tools, the best products, amazing marketing, a nice website… It's simply our ability or inability to stay consistent and always drive forward. 

This is true for everything in your life. Everything. Your relationships, your parenting, your work, your physical and emotional health.

If you want to be successful, you have to be consistent.

And - if you take NOTHING else from this article - I want you to know that if you stay consistent, no matter what, you will see results eventually.

If you want to speed up those results, you have to apply rules #1, #2, and #3.

#5 Marketing for Female Small Business Owners and Entrepreneurs

Have you ever read a marketing proposal and gotten the ‘ick’?

I have. Most of the proposals I’ve read have given me the ick. They felt salesy - even to me, the marketer. They felt cheap. They felt rushed. They felt cookie-cutter.

As a female business developer, much of what I focus on is how your messaging feels to you - and your clients - not just whether a topic is getting a lot of clicks. Like, I don’t care if you’re getting 1,500 clicks if you’re not converting who you want to convert.

Yes, I want to make you money, but I do not want to make you money unless you enjoy the way you are making that money. I want you to make money, but I want you to work with people that excite you - that connect with you. I want you to feel felt, seen and heard by your clients - and your clients by you.

Women Want to Hear From Other Women

When it comes to marketing for women, I want to see more women show up as who they are, in the way that best suits them, and in a way that empowers them to be all the things they need to be without burning themselves out. There’s no longer a need to push in ways that have never been aligned with our biological cycles and rhythms.

Can you imagine who you would reach speaking the messages you have to speak at the time you feel most aligned to speaking them? Rather than forcing what you think needs to be said?

There is so much to say about authenticity when it comes to business development, branding, marketing, messaging and SELLING for women small business owners. There is an ease that comes when you tap into yourself, your gifts, your messages - and you figure out how to speak to those who need to hear it most.

When you speak the language of authenticity, you build trust, add value, and land clients with ease and alignment.

#6 Systems & Operations for Women Entrepreneurs

As a mother, I basically feel like I am stuck in this perpetual feed of not actually getting done what needs to be done. I feel this same feeling from dishes to client meetings. My brain is perpetually in multiple places at once - and so is my heart.

I also feel so passionate about my work and the gifts that I want to bring to an anti-capitalist, pro-small business, women-empowerment community. I truly believe that I must be the change I want to see in the world - for me, for my son, for all of our children.

And - as an operations manager at my foundation - I am going to tell you that something is gonna give in order for you to be able to float upward and onward. I didn’t say, “something’s gotta give.” I said, “something IS going to give.”

There’s no way around it - when it comes to having a successful operations department of your business, you will either be doing diligent, obsessive work yourself, or you are going to hire out to do it.

There’s no magic structure here for me to tell you about. But here’s my secret - and every other successful entrepreneur and business owner’s secret: you hire out for anything that isn’t valued at your dollar amount per hour.

Meaning: I charge $250 an hour minimum for my meetings. I will not do most work that I am getting paid less than $250 an hour to do. I hire out. My time is money. Therefore, I will not waste my money spending time on things that other people can do more efficiently. *Important to note: there have been many years of diligent hard work leading up to me being able to outsource, so there is a privilege in this position that I worked very hard to be in.

Ultimately, that’s why I am in business - to help you set up your operations & systems, build your business, align your voice and vision, and attract clients that are meant for you. I’m here to give you those referrals and aligned resources that you didn’t know you needed.

I am here to hold your hand while you say “fuck you!” to capitalism and misogyny and do the very things they told you that you couldn’t do!

Successful Women Entrepreneurs & Business Owners is Our New Reality

In the end, just by reading this [very personal] article, you are showing yourself that you are serious about the next steps in your career. And - if no one else has told you - you can do whatever you want to do. The only person standing in the way is yourself (even if that hurts to hear.)

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